The first thing I did with both of my new readers was to delete the sample content unread -- I hate reading just a chapter or two of some book and then feeling like I have to buy the rest. And I have very strong tastes in what I want to read and everything that was on as demo material was of stuff I don't usually read, so I wasn't even aware of any such book sample on the Reader.
But I certainly wouldn't take as a personal affront any material that they loaded on as sample material -- I'm sure zelda_pinwheel is right and it was just free content Sony received permission to load on the readers so that people could simply start reading if they wish.
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