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Sony is big on regional DRM on DVD's so it makes sense that they're careful about enforcing the regional publishing rights on e-books. I wish that electronic publishing would be treated separately and you would have a world wide right. I've run into the same thing purchasing audio books from Audible.
I suspect that the regional publishing rights issue was why Amazon decided to come out with a separate format for the Kindle rather then just using Mobipocket. It might be one of the reasons anyway.
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