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I'm a bit surprised that Amazon hasn't preemptively acted to entice customers into buying a Kindle before the iPad comes out.
A price cut to $199 for the Kindle 2 would spike sales up quite a bit, especially if they also threw in a few free books. And the Kindle DX certainly needs to drop by at least $100, it just looks silly pricing it at the same level as the basic iPad.
Having a Kindle sale now is going to have a lot more effect than it would once the iPad hype train starts upon release. They're missing a big strategic opportunity.
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