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Old 04-18-2012, 08:08 PM   #87
arcadata
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The Decisive Moment: How The Brain Makes Up Its Mind by Jonah Lehrer from Canongate Books (£0.99) is the Amazon UK Kindle Deal of the Day (Apr 19) *Wait for price to reflect discount before 1-clicking

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Philosophers have described the decision-making process as either rational or emotional, but scientists are discovering this is not how the mind works. Jonah Lehrer draws on cutting-edge research and studies on the world's most interesting 'deciders'--from airline pilots and sportsmen to politicians and poker players--to answer how the human mind makes decisions and how can we make those decisions better.
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