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For me:
1. More books, including books out of print.
2. Multiple formats for a book. I love what Fictionwise is doing with Multiformat. I'd buy tons more if I knew that books I bought for my Reader would work on my wife's Kindle (when I get her one)
3. I want a digital version of every p-book I buy. I want to be able to buy a book at Borders or Barnes and Noble, go home, type in a code on a special website (code comes from the book) and get an ebook copy
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