Quote:
Originally Posted by Andrew H.
I don't think it's very important, except at the margins. People looking for a kindle are, obviously, people who can buy online, so I don't think the absence of a B&M retailer will be a big deal.
The exception might be for people who are buying the K. as a gift - while the giftee may be comfortable with ordering online, the giftor may not be. Still, I don't think a Kindle is really an impulse present.
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They can definitely be impulse buys, which is probably why so many bricks & mortar stores stock them (at least, in the UK); I impulse bought one for my parents, although I had wandered by for a few weeks considering buying them one. I probably wouldn't have bothered to order them one from Amazon, as it wouldn't have fit in with my impulse urge.
I've also been tempted to buy a Kindle Touch from a store for myself, walking passed the stand on numerous occasions. I want a Paperwhite now, so will have to go down the internet route, but if I'd bought a Touch it would have been on impulse in a store rather than having to waiting 48 looooong hours for an internet order!