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This is what they wrote about the Global Reader before launch:
"MPS Global Reader conveys our intention to be both a globally based source of content and a global platform for the delivery of content. This means we want to access and monetize as much of the world’s print content in as many of the world’s languages as possible. Whether content is available in books, magazines, journals, newspapers or even on-line sources currently hidden from the Internet, mobile offers the ability to take content and make it visible, by making it accessible and monetizable.
Global Reader™ will be available from over 75 mobile phone carriers in over 150 countries reaching a potential market of 2.5 billion Mobile Internet enabled phones. Our goal is to eventually become a one-stop shop where you can access the world’s print content via your mobile device to literally allow you to ‘hold the whole world in your hands”. You can reach us by text messaging GLOBAL READER or MPS MOBILE to 53121 or go on your mobile web browser to globalreader.wap.com or mpsmobile.wap.com."
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