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Having to search multiple online catalogs is a pain. While many libraries have their OverDrive titles in their regular online catalog, you still have to go the OverDrive site to see if the book is available or not. Very frustrating, particularly to first time users. Many library catalog vendors are working on integrating the OverDrive (and B&T and 3M Cloud and OneClick Digital) into the library online catalog so it will be a bit easier to search. I know SirsiDynix is actively working on this.
The 3M/Penguin test is interesting. I always felt Penguin was madder at OverDrive and Amazon than public libraries.
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