Hey Bro Pete,
Fire up the Reader software. On the far left hand side, you'll see some icons running down the page. (Library, Status, eBook Store, Computer). Click on the eBook store icon. This will take you to the Sony Reader Store, where you will have to sign into your account. From there, you should be able to buy what you need, (unless you run afoul of the geographic restrictions).
It took me about an hour and a half to figure out how to buy my first book, so don't feel bad.
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