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It's certainly an interesting idea. A rental service would only work if all the titles were instantly available, though. If I had to sit waiting for a reservation there'd be no difference to a public library. I'd be interested in a 'subscribe-to-rent' option that had significantly broader range than the library with guaranteed availability.
The most interesting question is hidden around the middle of the survey - they talk about the option of ebooks being available in advance of the printed release.
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