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I detest the lazy writing in the article. The author consistently conflates ereader and ebook. The ebook market is growing, the ereader market is declining. I wonder if the author himself understands the difference?
I think that tablets are fine for casual reading, but dedicated reading would eat away the battery pretty quickly. I think that the readers that buy and read 20-100 novels a year have either chosen by now to buy an ereader or never will. The rest of the populace have little need for a dedicated reader and a tablet would be a better fit. We're talking a niche crowd here. It was impressive how many people bought kindles, nooks and kobos but it was never going to last.
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