MobileRead Forums - View Single Post - Is Borders preparing for a Sony Reader book club?

Bob Russell · 10-02-2006, 10:50 AM

There is a new online book club at Borders Bookstore these days, which can be found at their book club page. The idea is to actually provide video of people talking about the current book. The first selection is "For One More Day" by Mitch Albums (who also wrote Tuesdays with Morrie).

I've never been a part of any book club, much less an online one, so I don't know whether that makes a lot of sense or not. But one can't help but wonder if they are preparing that with an eye on support and community for the customers who buy a Sony Reader. It would certainly seem to be one way to help boost online sales through the Sony Connect store. And it's hard to imagine that they aren't getting a kickback if they are offering the Sony Reader at their bookstores (or else they would seem to just be giving away book sales to a competitor).

10-02-2006, 10:50 AM	#1
Bob Russell Recovering Gadget Addict Posts: 5,381 Karma: 676161 Join Date: May 2004 Location: Pittsburgh, PA Device: iPad	Is Borders preparing for a Sony Reader book club? There is a new online book club at Borders Bookstore these days, which can be found at their book club page. The idea is to actually provide video of people talking about the current book. The first selection is "For One More Day" by Mitch Albums (who also wrote Tuesdays with Morrie). I've never been a part of any book club, much less an online one, so I don't know whether that makes a lot of sense or not. But one can't help but wonder if they are preparing that with an eye on support and community for the customers who buy a Sony Reader. It would certainly seem to be one way to help boost online sales through the Sony Connect store. And it's hard to imagine that they aren't getting a kickback if they are offering the Sony Reader at their bookstores (or else they would seem to just be giving away book sales to a competitor).