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Originally Posted by da_jane
This is essentially my point. Why would Sony resell its ebooks to Borders when it can sell directly to the consumer? If Borders resells Sony books - they would have to do so at the same discount. Therefore, either Sony or Borders is going to have a very slim profit margin - if any at all.
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Okay, you're probably right there. I would guess that the point here may not be actual profit, but good customer relations ("Hey, at least we sold 'em something!") that will bring those customers back.
As far as "Sony reselling their books"... well, they're not Sony's books, it's just their format on other publisher's books. The publishers can sell those books directly to Borders without Sony and their eReader format, so it will be up to Sony to work out a deal with Borders to include their format with the others.