The title of this thread sounds good, but the details will be all important (formats, drm, price, number titles...).
I am more and more convinced that a crucial thing for e-books to succeed is direct selling or at least selling through a channel that does not take more than 20% of your price, rather than the customary 50-55% and I think that Baen's success with e-books is in large part due to the fact that they sell directly, since it allows them to keep prices low and authors happy because they get larger royalties.
So overall I am quite skeptical of Borders' ability to sell significant number of e-books, but on the other hand the more exposure of people to e-books, and the more mentioning of them in the news is an unqualified good thing.
|