Quote:
Originally Posted by VydorScope
Hmm..
"US is 75% of Global E-Reader Market, Apple & Amazon Dominate, Says IDC Study"
"Amazon was the market leader in e-readers for the 3rd quarter with more than 1.1 million units shipped and 41.5% share worldwide."
So, yeah.. I know there is a world outside of US... but Amazon is still king as of that study I read. Could have changed since then of course. But based on that iBook and Mobi are the formats of choice right now.
SRC: http://publishingperspectives.com/20...reader-market/
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Lets say for the sake of argument that Amazon is the #1 brand. But when you combine all the other readers that read ePub, Amazon is no longer #1.