Quote:
Originally Posted by PennyPie
OK! But the point I was trying to make is that the items they have don't seem to be ereader friendly at this moment...how will this partnership work with the products that Target sells if they aren't accessible by those devices?
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It's a good point. Answer: Target sells computers, and Zinio works on computers. Maybe Target is satisfied enough with its computer sales... not to mention the potential magazine subscriptions, regardless of where you got your computer... that they're willing to ignore all other devices. Not a particularly neat solution for all other devices, but for the Zinio/PC combination, a perfectly viable solution.
It also satisfies most magazine publishers, since, as Sonist suggested, they are very particular about their design and layout efforts, and don't want to see those lost to e-book formats. Zinio (and Texterity, the other online magazine people) preserves their formatting... and it has a DRM system, which makes them happy.
So: Publishers happy; Zinio happy; Target happy; computer readers happy. All other e-book readers: They don't care.