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Adobe are probably good news because their business is primarily about selling tools for content producers. They have an incentive to ensure that their readers are ubiquitous and that content providers only need to author content once. Adobe promoted the hell out of pdf because they made a ton of money out of Acrobat Professional. No other reason.
But people shouldn't be under any illusions, the DRM will be proprietary, so Adobe's Eigital Editions will only open certain content and not others (and visa-versa).
And the attack on Apple is pretty gratuitous really. The music industry wanted an effective DRM system that safeguarded their content before they would allow a legal download service. Apple gave them what they wanted and managed to build a successful legal download service. But they are equally happy selling EMI DRM-free tracks.
Apple have a pretty good record for supporting standrads - much better than Microsoft (OK I know not saying much). The most standards-compliant browser is Apple's Safari.
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