I do not understand that site. Is it an online magazine about books and authors? A book store? Why should I sign up or login? What is this book's you'll love thing in the middle of the page? Why is the today in history feature thing near the bottom of the page (or on the page at all)? Why are there ads at the bottom, and a non clickable thing that looks like an ad at the top? What does the site icon represent.

I have no incentive to go back. I don't know what the site is supposed to be used for and the design is scatterbrained.