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Old 06-26-2013, 08:28 PM   #92
fjtorres
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Quote:
Originally Posted by charmian View Post
If Kobo's program counts as synergy, wouldn't B&N's as well? (After all, when B&N sells a Nook, and sells ebooks from the Nook store, all the revenue goes to B&N)

What do you mean by synergy here?
Leveraging one product to add value to the other, so combination adds up to *more* than the sum of the parts.

B&N has been accused of the opposite, sacrificing the ebook experience to force people to go to the store (most recently, to get "free" ebooks) and sacrificing instore floor space and resources to annoy traditional pbook buyers with in-your-face Nook displays.

This:
http://www.engadget.com/2013/05/02/b...ree-nook-book/

Quote:
The promotion nets you one free e-book when you purchase another, but -- and this is where the offer tripped us up a bit -- you can only make your electronic purchase with a cashier in a physical store. The deal will be up for grabs every weekend, and titles are set to change. There are currently 20 books on offer (available this Saturday and Sunday only), including hits like Along Came a Spider by James Patterson and Bossypants by Tina Fey. Once you make your selections, you'll receive an email with access codes (assuming the rep managed to input your data correctly), at which point you'll need to visit a dedicated Barnes & Noble site to receive your books.
I saw it described as a way to promote a free ebook deal without having to actually *give* any ebooks away.
(Especially among the people who don't live near a B&M store.)
Lots of snark flying around after that report.
("B&N cashiers must be feeling lonely!")
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