from a post at the Lord of the Rings Online forums
http://forums.lotro.com/showthread.p...506-Pottermore
It was said they believed PotterMORE stands for Potter Multiplayer Online Roleplaying Experience that the company who finished Lotro (Turbine) has been working on the game since 2009
http://massively.joystiq.com/2008/06...t-mmo-project/
http://www.pottermore.com/
http://harrypotterforum.com/discussi.../pottermore/p1