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In my opinion, Amazon should just get with the program. They still have the huge advantage of their store, even if they'd put everything online as EPUB. People who now buy a Kindle to shop at Amazon specifically, will still do so if they'd be using EPUB, as, like it or not, Amazon *is* the biggest eBook-retailer for English books (as far as I know, at least).
It always seems as if the biggest company in the business has to do things different from the rest. But that's another topic.
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