Leaks of a new Sony reader for the early fall will happen son if they are going to happen. The "retail calendar" for big box stores like Best Buy has very significant lead times. Final decisions are being made and bets placed on what will or will not drive Christmas holiday sales. Factories are booking final orders for shipments beginning in late September now.
So, if Sony has anything substantial coming, the electronic retailers will be having discussions and inking deals in the next few days. That's also why we're likely hearing about the news through Bloomberg re: Amazon Kindle 3.
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