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While you are right this is about Amazon's Android store, the Kindle does have a number of "apps" or programs. Entirely games so far, but presumably the potential for more is there.
Amazon seems to do this in other areas, so it probably does also apply to Kindle apps. To a certain degree it makes sense for them, because it keeps them from being undercut by someone else.
About a year ago Sony started a program to allow iPhone/Android like games on their portable gaming system the PSP. But the ones that have been brought over tend to cost $5, compared to $1-2 on the iPhone. Which has caused a lot of people to complain to Sony about the high prices for the same game.
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