Thread: Opinion: Could Apple's iPhone smoke the Kindle?
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Old 06-30-2008, 08:07 PM   #54
bbusybookworm
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Quote:
Originally Posted by HarryT View Post
Er, they already can . The vast majority of mobile phones have a version of MobiPocket reader available for them. If the paperback book industry is dead as a result, it's a very healthy corpse .
The Thing is that most people more often then not don't realise that their device can actually do that. 80% of people I've run into with smart phones or PDA's don't bother or don't know about any other programs then what comes preinstalled.

Especially those with Smartphones. More often then not they got the phone for a specific function or got it from work, and hove not done anything else with it.

What is needed IMHO is a sustained educational campaign about such capabilities, and a easy way to add new programs etc. to the devices. In that way Apples approach looks to be dead simple and easy to do.
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