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Social reading is the wave of the next marketing campaign.
I got a membership on dotdotdot.me. It's social reading. The social features work fine. The actual reading, not so much. And the site's loaded with their own pop-ups: INSTALL OUR APP. CHECK OUT OUR NEW PUBLIC LIST FEATURE.
I predict a small swarm of public reading websites, as various companies try to figure out how to make money off other people's reading habits. One or two of them might even be successful... but reading will remain a mostly-solitary hobby.
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