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I am confused why people think the Kindle supporting DRM-free epub is a big deal from a consumer perspective. From the publisher or author perspective, this might be a big deal, but it is meaningless to a consumer of ebooks that use ADE epub (B&N store, Kobo store, Sony store) unless the Kindle also allows that DRM. Kindle users already don't need Calibre to format shift from epub if no DRM is involved.
Granted, this might make a difference for people who shop at stores that sell DRM-free epub, but don't those stores usually offer DRM-free mobi also?
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