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What about a download code...
Something similar was done for some DVDs. They gave a download code in the box on a slip of paper. You could then use the code to get an electronic version of the movie. This is something that is of minimal cost to implement.
I don't think the idea of dual print and electronic versions is so far-fetched. It's just that nobody has tried it yet (to my knowledge, maybe someone has).
IMO, one of the main issues with buying e-books is that you have no physical copy of the book (if you want) - and the DRM issue. One can only hope that the business matures quickly, and that we get a solution like amazon offers for MP3s.
Bob
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