Quote:
Originally Posted by Fbone
In the end, Agency pricing is alive and well in the US. I'm beginning to think that regardless of the lawsuit's outcome Apple still wins.
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Apple will win because it is not against the law to have agency pricing. Before Apple entered the market, the publishers were powerless against Amazon who had 90% of the ebook market due to selling the publisher's products below cost. Amazon is also the largest book seller period...by far. As shown by Amazon's removing the "buy" button from ALL of a publisher's books due to battling over ebook pricing...the publisher's fear of Amazon was justified.
Apple never had to prove anything about pricing....but if the publishers had gone to court, they could have argued that Agency pricing gave THEM not Amazon, pricing power. But that does nothing to say that CONSUMERS are harmed as there is near infinite choices for books on the market.
No one has to buy a Stephen King novel. If the publishers price it too high, one could buy a DIFFERENT book. And there are millions of books available for sale far lower than a new release ebook.
Lee