The "month" you often see quoted is deceptive. It assumes only 30 minutes of reading per day, in a single session, wi-fi off at all times, and with the power turned off the rest of the time (so no putting it to sleep and leaving it around 'til your next session).
Under the normal use of someone who is heavy enough a reader to make a dedicated ebook reader an attractive option, even two weeks is being optimistic.
Really, it's like coffee makers being listed in "cups" - those "cups" are only 170ml instead of the normal 240ml (236ml, actually, but rounded up in the US for official measurement), which is what a normal coffee mug'd hold, so a 12-cup coffee maker'll actually only give you 8 and a half real cups of coffee...
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