I think he missed the point.
A lot of these "new" ereaders were simply chinese OEM Kindle clones: no one in Europe and USA chose to market them. Why doing it? And why a customer had to buy them?
Some other were SiPix based devices: they were/are delayed due to technical reasons.
And some other are those infamous 8"-11" expensive devices (QUE, Skiff, and others): they are simply too big, too expensive, they don't have colour. Companies saw how Irex went and realized what would happen if they put them on the market.
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