Actually, having just seen the quote from Poppaea,. I came over all peculiar - ooer.....
".....Sony’s philosophy of “make.believe“ is woven throughout the Pottermore journey ...."
That's the "make.believe" that Sony listens to it's customers, realises they are important to it's wellbeing, gives them really good service, keeps prices reasonable, takes a great effort over making it's software really simple and intuitive ................. ?