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I can't really see it taking off. Sony is still fighting an uphill battle against Amazon in spite of having cheaper readers. I know that none of Sony's readers have wireless yet but I think a wireless reader for $200 is unrealistic. The readers need to incorporate the cost of the wireless service, which is provided with no monthly fee. I think, generally speaking, Americans who would be interested in paying that much money for a Kindle to begin with, would probably go with all the bells-and-whistles for $100 more.
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