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It was hard for me to turn down $50 in free books, but I'm not interested in owning them in proprietary format - even though they're free, the potential of having them "taken away" by obsolescence made me avoid them. There's also the fact that I don't want to be tied to any particular platform; if something comes along that's better than the Reader and/or Connect, I want to be able to switch without worrying about what I'll be losing.
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