I read a lot of fanfic, and that's got a much better rec system than most ebooks. I know how to find good fanfic even in a fandom completely new to me; finding good ebooks is harder.
I start with any book that catches my eye--interesting title & blurb, or whatever--and google for recs of the book or the author. Sometimes I look for recs of the publisher, because small indie ebook-publishers tend to publish content of similar quality levels, even if not all of it is to my tastes.
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