Quote:
Originally Posted by HarryT
Yes, Amazon set the price, but I've never heard of them selling at a price which is MORE than the publisher (or author) specifies, so if the publisher reduces the price, then so will Amazon.
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Well, the publisher has to make some profit on the book if it’s a conventional paper based one.
As far as I understand it, publishers sell those books to resellers on a ‘sale or return basis’, usually at something like 50% of the publishers recommended retail price. So if the publisher sets a book RRP at say 29.99, that will usually be sold to the reseller at 14.99. That would usually dictate a resale price for that book at between 14.99 and 29.99, but it’s solely at the resellers discretion as to what price they set.
So, to suggest that the publisher should reduce their price wouldn’t necessarily translate into a reduced selling price by the reseller. They may just decide to keep more of the profit for themselves and keep the resale price at the same level.