I've noticed that those who become technically involved with the formats prefer ePub, but I would say that I prefer mobi on my jetBook Lite because the lines are spaced a little bit closer.
I gather that people can play with the fonts with ePub, but that's not something I'm interested in either.
Finally, GhostHawk always used to say that his favorite was rtf, and I've never had a problem with that one either.
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