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Seen just one other in the wild. On a flight from Germany to the UK, the lady across the aisle from me had a Sony 600. Other than that, none.
In light of Hamlet53's comments about Amazon's marketing; I was on a ferry from France to the UK a few weeks ago (when the flights were grounded) and a group of people sat opposite me commented on my (Sony) e-reader. One of the ladies with them said, "Oh, I've heard of these, they're called Kindles"! I did politely explain that not all e-readers are Kindles.
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