Traditional news outlets and the print media are experiencing declining subscription rates and circulation as more people personalize their news online. Blogs and popular news sites are drawing readers and viewer away from newspapers, magazines, and TV news.
In an effort to attract the highly desirable "lost generation" of 18-34 year olds and help news outlets, the Associated Press will launch their
asap service on September 19th, nearly 2 years after the project's inception. AP calls asap "AP's service for a younger audience".
asap is AP’s new multimedia service featuring original content designed to appeal to under-35-year-old readers, a coveted but elusive audience, and to connect with them – on their terms.
asap builds on what makes AP great: the highest standards of journalism, global reach, creativity and staff dedication. Grounded in these values, this new product is provocative, smart, relevant and immediate.
The exclusive content is unlike any you have seen before. A diverse team of AP reporters and editors produced original material with a fresh voice, style and presentation. In addition, asap taps the smarts and talent of AP bureaus around the world to offer a global perspective and on-the-ground coverage in ways nobody else can.
You can watch a promotional video about asap
here (58 MB Quicktime download).
[via
PaidContent.org]