I read about this recently. I'm not really surprised. I love the screens on the new iPad Air and Nexus 7 (2013), but I was kinda blown away when I demoed the HDX unit.
Overall, I'm really excited about this generation of LCDs, OLEDs, and e-ink screens. They are all getting so good that I can basically read on any device and feel very little strain. Makes something like Amazons Whispersync seem even more powerful as a tool.
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