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I can't give it to my neighbor and then my son when done with it, with a few exceptions. Thus, I still think the price way too high.
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You can give it to the whole world instead. That's a huge change to the dynamic. (OK, it's not new, but the availability of and accessibility to pirated material has significantly increased in the last few years.)
When the dynamic changes in a market, so does the price point which maximizes profitability. It's usually far from obvious where that optimal price point ends up. There are too many interacting effects to hope to predict with any accuracy.