MobileRead Forums - View Single Post - E-reader marketshare numbers

scrapking · 10-01-2012, 11:46 AM

I just got an email from Mary-Beth Barbour of the Ipsos Reid market research firm. The August 2012 wave of their on-going research on the e-reader market in Canada shows:

Kobo up one point to 47%
Kindle down one point to 23%
Sony now at 17%

Dedicated e-reader penetration in Canada is now at 12%, up 2% (which, if you look at it the other way, is a 20% increase). This doesn't include people using smartphones, tablets, or other devices for e-reading, these are Canadians who own dedicated e-readers. I wonder how that percentage stacks up against other countries? That's a statistic you don't hear often.

The swings in the numbers are less than they used to be due to the market maturing. The numbers swung around violently as the market went from 2% to 10%, but as it's gone from 10% to 12% it's now understandably harder to move the needle.

10-01-2012, 11:46 AM	#23
scrapking Evangelist Posts: 467 Karma: 1073260 Join Date: Jan 2012 Location: Victoria, BC Device: Kobo Vox, Kobo Glo	I just got an email from Mary-Beth Barbour of the Ipsos Reid market research firm. The August 2012 wave of their on-going research on the e-reader market in Canada shows: Kobo up one point to 47% Kindle down one point to 23% Sony now at 17% Dedicated e-reader penetration in Canada is now at 12%, up 2% (which, if you look at it the other way, is a 20% increase). This doesn't include people using smartphones, tablets, or other devices for e-reading, these are Canadians who own dedicated e-readers. I wonder how that percentage stacks up against other countries? That's a statistic you don't hear often. The swings in the numbers are less than they used to be due to the market maturing. The numbers swung around violently as the market went from 2% to 10%, but as it's gone from 10% to 12% it's now understandably harder to move the needle. Last edited by scrapking; 10-01-2012 at 01:39 PM.