I think the difference is Josie is that you are putting in a US address on the Amazon.com website as your Kindle address. When you do that, you are a US Kindle user operating from the UK.
It is also possible to establish an account at Amazon.com using a UK address. When you do that, you will receive United Kingdom availability and prices. There is sometimes an advantage to doing that also as Agency pricing isn't in effect for the UK and UK pricing is often lower than US pricing.
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