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I agree with everything that has been said before and would like to add one thing, an axiom that I learned in a busineess class:
When technology shifts everyone goes back to zero and past sucesses guaranty nothing. Past examples of this technology shift are: a shift from the pocket watch to a wrist watch (many makers were left behind and went out of business becuasee they simply could not keep up), shift from local stores to catalog ordering on a phone (several stores were out of business). This is just one more example of the same thing and many publishers have failed to grasp what is occuring as their services are no longer required and the companies can only survive if they can keep on top of the technology.
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