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You are right, it is determined by the Publisher... but this is nothing new. If you have music or movies you downloaded that have DRM you cannot "borrow" it from a friend either... and good luck playing a wma music file on an iPod or an acc on something other than itunes.
The DRM and format compatability are all just ways to control where the media goes and how it is handled.... all about control and trying to lock you into one company or another.
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