Remember, Amazon only sells to Kindles, and Barnes&Noble only sells to Americans (US of). If you want world-wide sales, Smashwords can get your books into Kobo, Sony, and Apple, as well as Amazon and B&N. Somebody should figure out what percentage of the English-reading world those 300 million Americans amount to - 30% or less?
Just follow their style guide and your book will come out at least OK, if not excellent.
I prefer to buy direct from authors, if possible, then from Smashwords, and lastly from the big distributors. I don't like booting up Windows just to have to deal with Adobe DRM.
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