Audible announced a new program, Audible Author Services, at the London Book Fair’s Digital Minds Conference today. To encourage authors list their audiobooks with Audible and use social media to promote them, a $20,000,000 fund is being created that will pay authors an honorarium of $1 per sale.
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As you may have imagined, Audible is not just doing this out of the good of its heart. CEO Donald Katz tells the Guardian, “The fact is people buy a Neil Gaiman, not a HarperCollins or a Simon & Schuster, so it is for us to connect with the writers and hopefully wake them up to what they can do. If it works it can become a channel of membership and sales.”
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