Hmmm... InDesign is the publishing industry standard. Sure, there are other tools, perhaps with a shorter learning curve, but I wouldn't exactly call it a "poor" tool.
For someone who wants the ePub to look "exactly" like the PDF, I suggest that they start in InDesign with a PDF output in mind, export as PDF, then save an extra copy and "dumb" it down for ePub export.
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