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Kacir,
The fact that Bookeen have had a massive response to the release of the Gen3 shows that, from a business perspective, they've got the price right. As long as they continue to be able to sell every machine they can make, they have absolutely no incentive to change the pricing structure. Many companies set different prices in different parts of the world. They have an absolutely right to do so, just as you have a right to decide whether or not to buy from them.
Seems to me that they've got the price right, judging from the flood of initial orders.
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