There may also be an element of simple foresight. There may be an explosion of cheaper
eReaders in the foreseeable future.
http://www.freescale.com/webapp/sps/...?code=APLEBOOK
http://www.google.com/url?sa=t&rct=j...QULF8InWs2sPMw
http://www.wired.com/gadgetlab/2010/...-150-e-reader/
(Notice that there has been 2 years since the above post and we are now seeing some
tablets based on the chips, about right for this sort of thing.)
Luck;
Ken