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Old 01-25-2012, 08:11 AM   #35
Kali Yuga
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Quote:
Originally Posted by fjtorres View Post
Why would they?
They milked their highly-publicized fight with MacMillan for a ton of consumer good will....
It lasted about 3 days, Amazon got blamed for pulling the books, and really no one outside the industry cares. They definitely lost that round.


Quote:
Originally Posted by fjtorres
they constantly remind buyers whose fault it is when some ebooks are ridiculously priced
And yet, they don't say "this price was set by Amazon."

By the way, I've seen quite a few non-agency priced books that are significantly more expensive than Amazon's $10 target price.


Quote:
Originally Posted by fjtorres
They judo'ed the Price Fix Scam right back at the publishers by offering the same 70-30 split to KDP publishers, thereby forcing the publishers to explain to their authors why 17% royalties with them are better than 60-70% with Amazon
That's a really weird reading of the situation.

Amazon has always offered slightly better royalty rates for self-publishers. However, they also don't offer advances, they don't pay for editors, they don't provide marketing, and so forth.

Also, Amazon offers self-publishers full control over pricing -- yet somehow it's wrong when a non-self-publisher does the same thing? Hmmm


Quote:
Originally Posted by fjtorres
They factored the extra Price-Fix revenue into Kindle hardware pricing which allowed them (and B&N, for that matter) to squeeze the hardware-only reader vendors off the market.
They were squeezing those guys by proprietary formatting combined with better availability, long before Kindles were cheap.


Quote:
Originally Posted by fjtorres
Remember, some of the lawsuits over the Price Fix name Amazon and B&N as defendants because the scam has been very good to them.
No, they're targeting them because they accuse Apple and Amazon of collaborating with the publishers to fix prices, by adopting agency pricing.

Amazon didn't sue the publishers first because:
• It's a bit stupid to sue the people who provide the content you're selling
• They can get a leg up in other ways, such as striking a deal with the occasional author here, and backlist title there
• They almost certainly didn't want to reveal the kind of info that a lawsuit like that would require (e.g. sales and pricing figures)
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